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101 Basics to Search Engine Optimization is an free ebook that help you to understand step by step search engine optimization. It has intelligibly informations for you especially for beginner. So, when you read this ebook, you’ll know the basic rules about SEO, e.g that there are no shortcut way to SEO, what you will need is hard work and also smart work too. And the other interesting info is people used to tweak meta tag and even blogger their self always looking the info about how to tweak it. But, search engine apparently don’t treat it as a keyword and not even read it although some search engine does.
The discussion continues with how to create SEO friendly content and how to create effective use of keywords for SEO and etc.