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Author : Phillip Palmgreen, J.D Rayburn II
Abstract :
Using a discrepancy model, this study contrasted the gratification sought from television in general with gratification that respondent perceived they obtained, or would obtain, from public television ( PTV). Information was gathered through telephone interviews of random sample of heads of households, both viewers or nonviewers of public television, in Lexington, Kentucky. Data were gathered on the respondent’s educational and income level, the number of children living at home, the number of televisions in the household, and what members of the household made the viewing decision.





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