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Thomas e. Ruggiero argue that Uses and Gratifications Theory that any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications theory. Later, Thomas discuss about the brief history of uses and gratifications theory through decades alongside with the strength and weakness on the communications scholars theory about Uses and gratifications. And from there, he bring us to 21th century, how uses and gratifications theory used in Internet as the new media.
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Monday, October 19, 2009
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Communcations Theories
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